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About Us

We are a family-owned business established in 2018, based on the Central Fleurieu Peninsula in South Australia, with the vision of supplying “practical” livestock grooming products that get proven results on any budget.
With over 10 years of show experience in the beef cattle ring, we are passionate about all things show cattle! Offering advice based on real experience.  
The livestock industry has played a major role in my life, from 10 years of age showing my first Poll Hereford Heifer at the SA Junior Heifer Expo in Adelaide.
We travel to many major shows at home and interstate, supporting the country shows, and striving to support the youth and national shows. Please contact us for sponsorship opportunities.
We feel there is no better way to raise kids than being involved in the livestock show industry. This industry teaches kids to become responsible, have a great work ethic and to be successful through hard work.
If you have questions on our products or just need help with your projects, give us a call and we will be glad to help you out!
Thanks for all your support 
Jordan & Annie



LIMITLESS KING OF HEARTS 🥇middleweight and overall grand champion Simmental steer 🏆

Weighing 534 kilograms, he measured 10mm of rump fat and 8mm of rib fat at 13 months of age.

Jordan & Annie Palmer Show Cattle
Annie and Jordan Palmer Show Cattle

We are more than happy to give recommendations on daily hair routines, tools that work well for us, our favourite products and other must haves.
Please give us a call or send us an email.
We would love to help you out.

About Sullivan Supply

Sullivan Supply is a stock show family owned and operated company founded in 1989 by John and Dede Sullivan. The company that has evolved into the innovative leader in livestock show supplies started in a 20×20 garage on the most meager of budgets. Twenty-eight years later the same values of hard work and family ties still remain. Sullivan Supply holds its central headquarters in Dunlap, Iowa with offices in Hillsboro, Texas and Lodi, California. Along with our retail operations, we work with a vast network of dealers to help bring our innovative products to as many customers as possible. As the popularity of Sullivan Supply products grew so did the need for expansion, in March 2018 the doors opened on a larger facility in Dunlap. The expansion allowed us to expand our manufacturing capabilities and increase the scope of our research and development efforts.
In 2010 in an effort to give back to the stock show industry Sullivan Supply created Stock Show University, a not for profit organization with a sole purpose to educate the youth of our industry on the proper techniques to show animals. Since its inception, the Stock Show University program has touched the lives of countless individuals through its two-hour demonstrations and two-day hands-on grad programs. Along with the Stock Show University program, the Sullivan Supply Distinguished $20,000 scholarship program was born. Each year our company awards 20 of the most dedicated stock show individuals with a $1,000 scholarship to be applied to their higher education efforts. To even further support our customers, we created The Pulse Powered by Sullivan Supply, the source of immediate livestock news and free customer advertising.
At Sullivan Supply, we know that building your legacy isn’t easy. It takes hard work, dedication and a never give up attitude. But it’s within these moments that champions are defined, and dreams come true. Sullivan Supply wants to help you build your legacy.

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